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Rolex Partnership History

Long Standing Partners

Smales Jewellers of Australia is proud to be part of the worldwide network of Official Rolex Retailers.


Established in Kalgoorlie, a place most commonly known as the Goldfields in Western Australia. The store opened in 1937 by Ron Smales Senior who originally sold and repaired quality Swiss watches.

It was here Ron Smales Jnr perfected the art of watchmaking, working along-side his father and Swiss watchmaker Frank Sclander.

Ron Jnr then continued his studies in Switzerland for a few years before branching out on his own.


It was not until 1989 the small family business expanded with Ron Smales Jnr opening their first Perth showroom in Subiaco. At this time the business sold not only luxury watches but exquisite gemstones and handcrafted diamond jewellery.

In September 2008 Smales Jewellers became an Official Rolex Retailer, complementing their expansion of luxury brands under one roof.

Smales Jewellers and Rolex shared a long term vision on luxury and timepieces which has been synonymous with quality and design.

Smales Today

As Ron would always say "Purchasing a luxury watch is an investment, and it is important the retailer has the technical knowledge to help guide customers choose a brand synonymous with exceptional quality".

Smales Jewellers has been an official retailer of Rolex watches and has been so for over 11 years, not only because of the brand’s quality but because of its innovations and master craftsmanship.

From local outback beginnings, to now having five showrooms across Western Australia, Smales Jewellers have always remained true to their heritage. With watchmakers and jewellers onsite there is always an expert with a wealth of knowledge to help you choose your next investment.

Visit the warm and experienced team at Smales Subiaco and experience a Rolex first hand, with a dedicated Rolex space within the store, it is the perfect intimate environment to carefully select a Rolex timepiece, to suit you