Our Heritage


Smales has been Western Australia’s most trusted luxury jeweller and watchmaker for more than 75 years.

Established in Kalgoorlie in 1937 by Ron Smales Senior, the store sold and repaired quality timepieces. Today, true to tradition, the business is still owned and operated by the Smales family and has expanded to include showrooms in Perth (Subiaco), Bunbury, Geraldton, and Karratha .

As one of Western Australia’s oldest jewellers and watchmakers, our expertise in diamonds, fine jewellery and watchmaking is unrivalled in the state.

Our Subiaco store is an Official Retailer of some of the finest Swiss watches including Rolex, Breitling, Tudor and Ball. We also stock revolutionary Japanese brand Seiko including the Grand Seiko and Seiko Astron lines. Enquiries regarding these products are welcome at Bunbury and Kalgoorlie.


Hearts On Fire diamond jewellery - 'The World's Most Perfectly Cut Diamond' - is exclusive to Smales in WA, providing us with an unmatched selection of diamond engagement rings, wedding bands, pendants, bracelets and earrings.

We also design our own stunning bespoke pieces - handcrafted in-house by our award-winning jewellers using only the finest diamonds, hearts on fire diamonds, precious gems and metals.

Our Kalgoorlie store stocks leading brands Pandora and Swarovski.

We deliver the highest standard of excellence in both jewellery and watchmaking through separate, dedicated watch and jewellery service departments.


Our award-winning in-house teams comprise some of WA's most experienced and skilled craftspeople, offering unmatched service and support for watch and jewellery purchases. 

We provide a full-service watchmaking, remodelling and repair service in addition to jewellery design and repair.

Smales is Western Australia’s number one destination for the highest quality jewellery, diamond engagement rings and luxury watches.