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Posted on September 23 2019

TUDOR is the official timekeeper for Rugby World Cup 2019, which is taking place in Japan from 20 September to 2 November. Rugby is an uncompromising sport with noble values, a sport for the bold, and a true reflection of spirit that has driven this watchmaking brand since its inception. 

It was these noble values and the sport’s robust image, which together reflect the uncompromising watchmaking philosophy that has defined TUDOR since 1926, that led the Swiss brand to join forces with World Rugby in 2017 as part of its #BornToDare campaign.

Smales Tudor Luxury Swiss Watches Rugby World Cup

Webb Ellis Cup RWC 2015. TM©Rugby World Cup Limited 1986. All Rights reserved.



For the very first time, the 9th edition of Rugby World Cup – the world’s third largest sporting event, held every four years – is taking place in Asia. The sport, already well established in Japan, has seen rapid growth since the unexpected success of its national team at the last Rugby World Cup in 2015. This September, 20 teams will compete for the title of Rugby World Cup 2019 Champion, with TUDOR as official timekeeper. 

The competing teams include the famous All Blacks, proudly representing New Zealand as three-time World Champions (1987, 2011, 2015), and looking to lift the Webb Ellis Cup again. The All Blacks are TUDOR ambassadors and enjoy a reputation that goes far beyond the limits of rugby. The Haka, an extraordinary traditional Māori challenge by which they honour their opponents before a match, only adds to their legendary status. They remain one of the most successful teams of all time in any sport, with a win-rate of over 75%. Their collective strength and bold free-flowing style make them contenders again this year, but at Rugby World Cup 2019, anything could happen: every week is different, and the gap between nations narrows a little more each year.


Smales Tudor Swiss Luxury Watches Rugby World Cup

All Blacks RWC 2015. TM©Rugby World Cup Limited 2015. All Rights reserved.



This year’s Rugby World Cup 2019 referees will be able to count on the robustness and precision of TUDOR chronographs to keep time during their matches. A special edition of the Black Bay Chrono model has been produced for the event to be used by all 23 Rugby World Cup 2019 match officials. This high-performance chronograph powered by the Manufacture Calibre MT5813, with a column wheel, silicon balance spring and a 70-hour power reserve, will be fitted exceptionally with a black rubber strap for greater comfort in action. It will also feature a commemorative engraving on the back. What’s more, the player substitution boards used by referees will display the TUDOR crest, symbolising the extraordinary robustness of the brand’s watches.


Smales Tudor Swiss Luxury Watches Rugby World Cup




TUDOR is a Swiss-made watch brand, offering mechanical watches with sophisticated style, superior quality and unique value for money. The origins of the TUDOR brand date ack to 1926, when ‘The TUDOR’ was first registered on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more accessible price point. Over the course of history, TUDOR watches became the choice of daring individuals worldwide on land, ice, in the air and underwater. Today, the TUDOR collection includes flagship lines such as Black Bay, Pelagos, Glamour and 1926. Since 2015, TUDOR has offered exclusive mechanical Manufacture Calibres with varied functions. 


Smales Tudor Swiss Luxury Watches Rugby World Cup



World Rugby’s mission is to promote rugby and its character-building values across the world, in order to grow and strengthen the sport for everyone. The global rugby community boasts 9.1 million players and 338 million fans, connected through 121 national member federations in six regions. 



Smales Tudor Swiss Luxury Watches Rugby World Cup

New Zealand vs Australia RWC 2015. TM©Rugby World Cup Limited 2015. All Rights reserved.


Smales has been Western Australia’s most trusted luxury jeweller and watchmaker for more than 75 years.  

If you agree that the watch prevails and are ready to invest in a luxury timepiece, it is important you choose the right retailer. As Ron Smales puts it, “A watch is an investment. Customers need to understand what they’re buying. The retailer should have the technical and historical knowledge to educate and guide them through the buying process so they find the right watch for their needs”.

Our Subiaco store is an Official Retailer of the finest Swiss watches including Tudor. Enquiries regarding Tudor products are welcome via smales.com 24 hours.

Or call us, and/or visit the Smales Jeweller’s Subiaco Showroom to view our entire collection of Tudor watches. Time will tell that you made the right choice!