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Rolex Baselworld 2014 Showcase Event at Smales Subiaco

Posted on August 19 2014

Smales Subiaco will be the first in Western Australia to showcase the entire new Rolex and TUDOR Baselworld 2014 Collections when they arrive at our Subiaco store on September 25.

rolex watch

This highlight of this year’s collection is the new Rolex Cellini range.

To capture the essence of this elegant collection, Smales Subiaco will transform into an English garden setting for the duration of the event.

We invite customers to join us in-store to view the pieces while enjoying the celebratory atmosphere and light refreshments.


The collection will be available for public viewing from Friday September 26 to Sunday September 28.

A VIP invitation-only garden-themed cocktail party will launch the celebrations on Thursday September 25.


Rolex Baselworld 2014 Collection


Rolex Cellini

The new Cellini range features three new models with a range of dial and strap options: Cellini Time, Cellini Date and Cellini Dual Time.

Combining the best of Rolex know-how and its high standards of perfection with an approach that heightens watchmaking heritage in its most timeless form, the Cellini collection is a contemporary celebration of classicism and the eternal elegance of traditional timepieces.

“The lines are sober and refined, the materials noble, the finishings luxurious: every detail respects the codes of the art of watchmaking. But, this new collection is not suspended in an idealized past. Like the Italian Renaissance – one of whose most admired artists, Benvenuto Cellini, goldsmith and sculptor to the popes, inspired the name of the collection – the Rolex Cellini models mark a return to the sources of classicism, reinterpreting it in perfect harmony with their time.

“The new Cellini collection celebrates the most fascinating and exalting facets of watchmaking tradition. Here, elegance and nobility are absolute. The cases are available exclusively in 18 ct white or Everose gold cast by Rolex in its own foundry. Their round shape and classic 39 mm diameter are marks of tradition, while the refined lugs, the polished finish and the double bezel – one domed and the second delicately fluted – add a touch of distinction. The dials also bear witness to know-how and tradition. They are either lacquered or embellished with a black or a silver-plated classic “Rayon flammé de la gloire” guilloche motif, and adorned with gold applique hour markers.”

First launched by Rolex in 1928 with now discontinued ‘The Prince’ model, the Cellini line was named after the 16th century Italian goldsmith Benvenuto Cellini who provided his services to renaissance popes and kings.


Rolex Oyster

The Baselworld 2014 Collection also includes seven superb new Oyster models: GMT-Master II, Sea Dweller 4000, Sky Dweller, DateJust PearlMaster 34, Cosmograph Daytona, Milgauss and the Oyster Perpetual, available in various configurations. Images of Cosmograph Daytona

Smales Co-owner and Master Watchmaker Ron Smales said: “The Baselworld 2014 collection is truly superb. “The release of the new Cellini models is particularly exciting. It’s a magnificent collection with a classic, timeless look.

“The new GMT Master II has such a perfect alignment of colours - the blue and red ceramic is sensational. And the Sea Dweller retains the aesthetics of the original model while incorporating the latest technology.”

View the collection.



TUDOR has released three new models in 2014, the Heritage BlackBay, Heritage Ranger and the Style.

View the collection.

Select models available in store from October. All models are available to order.