Smales Jewellers are excited to be launching their New Pretty in Pink collection – an exquisite blend of white diamonds and natural Australian pink diamonds sourced from the Argyle Mines in Western Australia.

The collections include an entry price range of blushing pink pendants, earrings and rings starting from around $1400. Each piece is accompanied with their own certification of uniqueness and quality because no two diamonds are the same.

“Pink diamonds are the rarest and most precious diamonds in the world, sought after and worn by those who have an appreciation for unique beauty. We are so excited to be showcasing these beautiful gemstones in our showrooms,” Director Tony Smales said.

“The East Kimberley Argyle Diamond mine is the only consistent source of natural pink diamonds and it represents approximately 90% of all pink diamonds found in the world”, Mr Smales added.

“Pink argyle diamonds increase in value each year because of their scarcity, rarity and their demand outstripping supply. As the Argyle diamond mines moves towards the end of its lifespan, the number of pink diamonds it finds is decreasing. Thereby adding to the upward push on prices.”

Pink diamonds are now known to be purchased for future superannuation investments, the ultimate gift for loved ones. It has also been the diamond of choice for many brides to be, especially pink diamond engagement rings blended with white diamonds and rose gold. Think Mariah Carey’s alleged 17 carat engagement ring to Nick Cannon worth 2.5million dollars according to the gem society.

‘We are lucky to have these diamonds sourced on our doorstep” Mr Smales said. Smales Jewellers are renowned for their exclusive Hearts on Fire diamonds, luxury watches including bespoke designs. Established in Kalgoorlie in 1937 the brand has been one of the most trusted West Australian luxury jeweller and watchmaker for more than 75 years.

For more information please visit smales.com.au